2 PRODUCT BRANDS, ONE PARENT COMPANY
The Herbs America Company works in over 30 countries around the world including biodiversity departments in Peru, Nepal, Vietnam, Laos, China, and Tibet. Our 2 signature brands of specialty products are:
"Feel the Power of the Inca"
Maca Magic Home | Site Map | Buy Retail
MACA MAGIC has established itself as the world's most trusted name in organic raw maca root and Peruvian maca root products.
Our brand stands for quality- and more than a thousand retail stores carry our products across the world.
"Healing from the Heart of the Jungle"
ATL Home | Site Map | Buy Retail
AMAZON THERAPEUTIC LABORATORIES (ATL) features an assortment of Amazon medicines- several herbal and medicinal treasures grown and harvested by sustainable communities of the Peruvian Amazon jungle.
Favored by top herbalists, practitioners, and retail stores who require quality, these are certified organic products of high integrity.
OUR BRANDS ARE DISTRIBUTED NATIONWIDE!
(Click for Distributor list)
EXPERIENCE, TRACK RECORD, QUALITY
Over the course of nearly 20 years, HERBS AMERICA'S founders have used USDA agriculture and agro forestry permits to develop more than 400 rare fruits and new superfoods for introduction into the farming sector and natural foods market.
To accomplish this HERBS AMERICA works directly with botanists, tribal leaders, universities, and laboratories to cultivate and research traditional medicines which are found to be beneficial for both humans and the land.
Our goal is to bring equitability to small farming operations in developing countries and support indigenous populations in their efforts of preserving culture and environment while at the same time supporting agrarian economies.
Working in more than thirty countries around the world, the company donates and exports fruit trees and vegetable seeds to dozens of farmers in countries on several continents.
We have established ourselves in the beautiful and fascinating country of Peru in 2 general regions:
Andean highlands, where we have partnered with a
group of traditional master-growers, built our own chemical
free maca sorting and packing facilities and are excited to share our MACA MAGIC
product line with you.
In the steamy jungles of the Amazon, where we work with tribal elders, shamans, and plant experts to bring you our exclusive AMAZON THERAPEUTIC LABORATORIES product line.
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PHILOSOPHY & ETHICS
Our long term philosopy commits us to our product lines long after they leave the farms and jungles.
We like to say: "Eat well! Think well! Live close to nature and work for the good of the community!"
We believe that traditional wisdom and modern science can combine important resources for a long term vision of biological health. We are adamant in our support of indigenous land rights and sustainable agriculture.
A portion of our company's annual budget is designated to help protect natural heritage through conservation projects.
Learn more about Herbs America's non-profit and outreach work
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Jerome Black with Dr. Gloria Chacon- Peru, 2001
The HERBS AMERICA COMPANY and MACA MAGIC were founded by Jerome River Black.
He was the first to cultivate and distribute live maca root plants in the USA and began germplasm collections and cultivar selection of maca in the Peruvian Altiplano in 1994.
In addition to his studies of maca in the Peruvian highlands,
Jerome is a published ethnobotanist with a myriad of expertise and an extensive history of working within a variety of botanical experiences. He has explored remote rivers,
lakes, and forests in dozens of exotic countries, his travels having taken him to the depths of steamy jungles and the
tops of 20 thousand foot mountains...
He is the award winner of the Natural Foods Institute "Best New Plants" Award and the subject of numerous articles about plant exploration. He regularly lectures and teaches others about new and rare foodcrop development.
Jerry currently resides with his family in the lovely
rural area of Murphy, Oregon, surrounded by acres of land
containing thousands of varrieties of rare plants from
around the world.
Read a word from the founder, Jerome Black, about the Maca Magic product line and its origins
| Tom and Shannon at home in Hawaii
AMAZON THERAPEUTIC LABORATORIES (ATL) originally came about as a collaboration between Jerome Black, Tom Baldwin, and Shannon Casey- 2 of his long term customers from the early days of the Oregon Exotics Fruit Nursery.
Residing on the big island of Hawaii, Tom and Shannon have since founded and manage a botanical sanctuary of their own known as ULUWEHI FARM & NURSERY, which features several acres of intensively cultivated tropical plants including hard to find Amazon medicinals and wild fruits in order to supply voucher samples for our laboratories.
Tom works with the living botanical germplasm of numerous tropical species and Shannon is a trained geneticist familiar with both temperate and tropical genetics.
Their experience with permaculture enables ATL to plan education seminars directly in the Amazon basin and other tropical regions. Together they are developing protocols for sustainable permaculture designs of tropical plant species for food, fiber, and medicines.
Tom and Shannon's participation ensures that ATL maintains an ethical approach to plant harvesting and sustainable organic cultivation.
To meet the rest of the Herbs America team, click here
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